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Downloaded over 250,000 times, Renegade Marketers Unite is the #2 podcast for CMOs and aspiring B2B marketing executives. Every week, we cover a hot topic with a seasoned marketer, ranging from strategy to bots, metrics to marketing automation, branding to demand generation, and much much more. Listen in and join our community of renegade thinkers. 

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  2. 389: Forrester’s Transformative B2B Marketing Playbook

389: Forrester’s Transformative B2B Marketing Playbook

Mar 22, 2024

In the ever-evolving rodeo we call “B2B marketing,” CMOs have a lot to juggle. From navigating demographic shifts to lassoing elusive budget approvals, this episode dissects the critical skills needed to not just stay on the bull, but to lead the stampede in marketing-led transformation. 

In this episode, Forrester’s Matt Selheimer shares his hard-earned insights into a wide-reaching range of important strategic recommendations, including: 

  • Navigating the preferences of Millennial and Gen Z buyers 

  • Securing and optimizing marketing budgets with a VC’s savvy 

  • Selling in the long-term value of consistent brand investment 

  • Building agile, customer-centric “two-pizza teams”  

  • Broadening the scope of marketing metrics beyond pipeline

Tune in with your notepad (or your favorite AI assistant) ready, as we uncover the future of B2B marketing, one insightful tip at a time! 

For full show notes and transcripts, visit https://renegade.com/podcasts/

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