Aug 27, 2021

Low-code development platforms like Airtable are interested in turning software users into software creators, something growingly more important in a world of rapid digital transformation. That’s just one of the reasons why Archana Agrawal was excited to join Airtable as CMO in March 2020—she saw the innate benefit...

Aug 20, 2021

“When the going gets tough, the tough hug their customers.” That’s the theme that emerged early on in CMO Huddles, and the going at that point in April 2020 surely was tough. As the world shut down, customer retention became a top priority for many B2B brands, with astounding results—customer success strategy...

Aug 13, 2021

After months of planning, Duck Creek Technologies had all of its ducks in a row for its flagship customer event, Formation, set to launch in April 2020. You might guess where this story is going—Duck Creek had to cancel the event and look for a virtual solution, one that wouldn’t let all its content go to waste and...

Aug 6, 2021

If there’s no partnership experience (PX) function in your organization yet, it’s high time you made one. As this episode’s all-star CMO guests can avow, a well-built and well-maintained partner ecosystem can do a lot for any B2B brand. Not only can it accelerate brand awareness and trust in the market, but a...