The go-to-market model most teams are optimizing may be the very thing AI is making obsolete. 

Too often, the buyer experience feels like a relay race nobody asked to run. AI is already proving there's a faster, straighter path to answers, value, and outcomes, making the old model a lot harder to defend. 

In this...

The title is Chief Marketing Officer. The CMOs who earn the most influence put Chief first. 

They're not in the room just to deliver a marketing update. They're there to help the executive team make sense of what matters most, navigate tough decisions, and shape where the company goes next. 

In this episode, Drew...

AI experimentation created momentum. But for CMOs, it’s time to move out of the sandbox and into repeatable systems. 

In this Drew-on-Drew episode, the conversation shifts from AI experimentation to operational discipline. Drawing on recent conversations inside CMO Huddles and insights from the Imaginarium Summit,...

If your ICP (Ideal Customer Profile) is still built on broad categories, instinct, and a little wishful thinking, it may be more aspirational than operational. 

An ICP like that leaves too much room for interpretation. Marketing, sales, and ops start working from different definitions of the right account, and the...

The AI conversation gets tactical fast. Tools. Prompts. Speed. Output. Helpful, yes. But that barely scratches the surface. 

Geoff Woods is looking past the tool and straight at the leader holding it. In the right hands, AI becomes a force multiplier for strategic thinking, stronger decision-making, and a completely...