May 26, 2017
As Chief Revenue Officer, Meredith Kopit Levien is a driving force behind The New York Times’s digital transformation and their stunningly timely “The Truth is Hard” campaign. When the news became the news during the 2016 presidential election cycle, Kopit Levien’s challenge was not only to remind people why...
May 20, 2017
When Tom Libretto joined Pegasystems as Chief Marketing Officer, he recognized that his new company was on the cusp of huge changes. Applying his experience at major companies like IBM, Nokia and Chase, Libretto dove headfirst into his role, first by assessing star performers, past successes and failures and...
May 13, 2017
Described as both a bulldog and a warrior, Intuit’s VP of Marketing Patti Newcomer-Simmons built her reputation by seeking out the difficult challenges most mortals try to avoid. One such challenge was to dramatically improve departmental performance at a company that was already filled with “happy campers.” To do...
May 6, 2017
Dara Royer sat alone at her desk pondering the seemingly impossible--how do you rebrand a global organization with only a $50,000 budget? She knew in her heart of hearts that rebranding was not just a nice next step for Mercy Corps, but it was a critical requirement for the organization to realize its global ambitions....