Sep 29, 2017

A company without values is like a tree without roots. As soon it faces adversity, it will tumble over. When Denise Broady arrived at WorkForce Software, she was alarmed to find out that the company did not have any written values in place. To make matters worse, WorkForce had an international team with employees spread...

Sep 22, 2017

Boxed.com is in the business of delivering joy. Whether you work for the e-commerce startup or order from them, there’s a good chance they’ll make you smile. On this episode, Boxed.com’s CMO Jackson Jeyanayagam discusses his role in helping the brand maintain its sparkling reputation. You’ll learn tips for...

Sep 19, 2017

Although the Equifax hack put cybersecurity on the priority list for 140 million Americans and scared the heck out of many others, it is hardly a new issue for consumers. Major hacks at Yahoo and Target a few years back put many on high alert. So what is new here and why should cybersecurity be a priority issue for...

Sep 15, 2017

If you’re not focusing on customer experience, you may be missing out on a huge opportunity to build brand love. Dan Gingiss—Senior Director of Global Social Media for McDonald’s—believes in the power of service. He identifies social media as a key medium to address customer questions and concerns. As a...

Sep 8, 2017

Many fuel companies struggle to build loyalty among customers. With so many potential gas options out there, most consumers won’t go out of their way to choose a specific brand. At Shell, it is the job of Dan Little (Head of North American Marketing) to get drivers to go that extra mile. Little and his team launched a...