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Downloaded over 250,000 times, Renegade Marketers Unite is the #2 podcast for CMOs and aspiring B2B marketing executives. Every week, we cover a hot topic with a seasoned marketer, ranging from strategy to bots, metrics to marketing automation, branding to demand generation, and much much more. Listen in and join our community of renegade thinkers. 

Sep 15, 2017

If you’re not focusing on customer experience, you may be missing out on a huge opportunity to build brand love. Dan Gingiss—Senior Director of Global Social Media for McDonald’s—believes in the power of service. He identifies social media as a key medium to address customer questions and concerns. As a published author and podcast host, Gingiss offers professional advice for connecting with audiences and getting involved in consumer conversations.

Technical note: Drew apologizes for the sound crackles - he was too close to the mic and hopes it won't distract you from his guest's sparkling insights! He'll try not to make that mistake again.