Dec 27, 2019
When Matrixx started out in 2008, they were a David among Goliaths. People thought they were crazy to even try cracking a pretty crowded SaaS market for communications and digital services provider. Skip ahead a few years and they’re boasting 70% growth (for 3+ years!), 15% responsibility for the lead pipeline—which...
Dec 20, 2019
Ask most senior marketing executives to describe their company, and you’ll often hear words like “workflow,” “optimization,” or “disruption” get thrown around. When you ask Dave Brotton, Vice President of Marketing, about Purple Wave, you’ll get something a little different—they like to say they...
Dec 13, 2019
What happens when you put an incredibly articulate CMO in a cab with the host of Renegade Thinkers Unite? Genuine fast-paced goodness, that’s what! Jennifer Renaud, CMO of Vertiv, a $4.5 Billion company that spun out of Emerson Power in late 2016, is absolutely riveting as she shares the stories of two...
Dec 6, 2019
There is probably nothing more fundamental to marketing than your brand name. It usually takes years to build awareness and equity, especially the kind of equity that helps recruit employees, retain customers and attract prospects. So, when a company decides to change its name, that’s a really big deal or at least it...