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Downloaded over 190,000 times, Renegade Thinkers Unite is the #2 podcast for CMOs and aspiring B2B marketing executives. Every week, we cover a hot topic with a seasoned marketer, ranging from strategy to bots, metrics to marketing automation, branding to demand generation and much much more. Listen in and join our community of renegade thinkers. 

Dec 27, 2019

When Matrixx started out in 2008, they were a David among Goliaths. People thought they were crazy to even try cracking a pretty crowded SaaS market for communications and digital services provider. Skip ahead a few years and they’re boasting 70% growth (for 3+ years!), 15% responsibility for the lead pipeline—which in a niche market like Matrixx’s is quite a feat—and, perhaps most impressive of all, a 100% renewal rate for the multi-year subscription model. You don’t see 100% all that often (Citizen Kane’s 100% on Rotten Tomatoes is certainly good company to share), and with good reason: it takes some simply stunning work from the company to achieve.

In this episode, Jennifer Kyriakakis, Founder & VP of Marketing, talks about their journey from startup to top-5 brand in their industry. She shares how they’ve celebrated customer loyalty (hint: don’t make your case studies about your product), how to boldly approach new business acquisition, how they manage to show each prospect a live demonstration of how the Matrixx software can support their specific needs, and more. Matrixx has maintained a David mentality, even as they’ve grown to the Goliath level, listen in to this episode of RTU to learn how.