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Downloaded over 190,000 times, Renegade Thinkers Unite is the #2 podcast for CMOs and aspiring B2B marketing executives. Every week, we cover a hot topic with a seasoned marketer, ranging from strategy to bots, metrics to marketing automation, branding to demand generation and much much more. Listen in and join our community of renegade thinkers. 

May 29, 2020

Enter overused marketing advice: Be authentic. Understand your customers. Helping is the new selling. Clichés, yes, but they are as true today as when they were first uttered. You can’t skip these steps, and most people get it wrong by assuming they can, ultimately undercutting their “authentic” image with...


May 22, 2020

With budget cuts looming (or already made), CMOs are suddenly being asked to do even more with even less. Many are stirring up their inbound marketing efforts, concocting lots of content with the hope that their audiences will drink it up. But as the old saying goes, hope is not a strategy. SEO, or should we say...


May 15, 2020

What does leading through a crisis look like? Drew covered the subject in-depth in a recent episode, but if you want a real-life example of leadership in action, look no further than Holly Rollo, the CMO and SVP Transformation at  RSA Security (and avid sailing enthusiast). In the past few months, Holly has taken...


May 8, 2020

How can a business discover its brand story? The first step, according to David Altschul of Character LLC, is to identify the story’s conflict. Now, this isn’t the classic “good vs. bad” conflict that you tend to see in Marvel movies—a brand conflict is between two positives, think “independent vs. social”...


May 1, 2020

Imagine you’ve spent the past year preparing to rebrand your organization. You’ve ticked off all the boxes—strategized with a cross-functional team, developed a robust communications plan, and defined your brand purpose—and you’re finally ready to start rolling things out, but then, the COVID pandemic brings...