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Downloaded over 250,000 times, Renegade Marketers Unite is the #2 podcast for CMOs and aspiring B2B marketing executives. Every week, we cover a hot topic with a seasoned marketer, ranging from strategy to bots, metrics to marketing automation, branding to demand generation, and much much more. Listen in and join our community of renegade thinkers. 

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  2. 386: Syllabus for Success: B2B Marketing Lessons in EdTech

386: Syllabus for Success: B2B Marketing Lessons in EdTech

Mar 1, 2024

EdTech marketers, this show is for you. Everyone else, this show is ALSO for you.  

Let’s examine the unique challenges EdTech marketers are facing right now: 

  • They effectively have to market to 50 local markets  

  • Due to the academic year, buying cycles are highly seasonal 

  • With budget constraints, customers are demanding efficacy data 

Scale, personalization, educating customers, proving ROI—there’s a lot to learn from how EdTech CMOs are approaching said challenges. In this episode, learn from EdTech marketing masters: Kevin Briody of Edmentum, Kay Moffett of Amplify, and Megan Rainbow of Allovue.  

Plus, get an inside look at how purpose-driven marketing can attract and retain top talent and the importance of empathy in understanding the educator's perspective. 

Don't miss this rich conversation filled with insights that transcend the EdTech space, providing valuable takeaways for marketing leaders in any sector. 

 

For full show notes and transcripts, visit https://renegade.com/podcasts/

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