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Downloaded over 250,000 times, Renegade Marketers Unite is the #2 podcast for CMOs and aspiring B2B marketing executives. Every week, we cover a hot topic with a seasoned marketer, ranging from strategy to bots, metrics to marketing automation, branding to demand generation, and much much more. Listen in and join our community of renegade thinkers. 

Jan 28, 2022

A CMO doesn’t join a B2B organization to keep things the way they are, they join to lead that company into the next phase of growth. That’s the mindset that CMOs Noreen Allen (who recently stepped down after 10 years at Bandwidth) and Kevin Spurway of Similarweb have brought to their roles over the years, evidenced by the integral roles they’ve played in bringing companies public.

In this episode, Noreen and Kevin share what it takes to prepare for an IPO and what it feels like to ring that bell in Times Square after months of hard work. This discussion is not just for those CMOs getting ready for an IPO, either. It’s a call to action for marketing leaders to embrace the IPO mindset: where strong positioning, a cranking predictable revenue engine, and a healthy set of attribution metrics can fuel next-level growth. 

For full show notes and transcripts, visit https://renegade.com/podcasts/

To learn more about CMO Huddles, visit https://cmohuddles.com/