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Downloaded over 250,000 times, Renegade Marketers Unite is the #2 podcast for CMOs and aspiring B2B marketing executives. Every week, we cover a hot topic with a seasoned marketer, ranging from strategy to bots, metrics to marketing automation, branding to demand generation, and much much more. Listen in and join our community of renegade thinkers. 

Nov 19, 2021

Forrester. Gartner. IDC. These global market research firms can put your brand on the map, or they can tuck you into the doldrums of an undesirable quadrant. With a direct and well-trusted line to B2B customers, analyst relations are no joke, and the CMO plays an integral role in building up a mutually beneficial relationship that lasts.  

In this episode, CMOs Isabelle Papoulias of Mediafly, Carlos Carvajal of Q2, and Narine Galstian of SADA share their experiences navigating the world of analyst relations and the lessons they’ve learned along the way. Whether you’re in the early stages of getting on the analysts’ radar or refining the way you engage your analyst connections, this episode is packed with best practices, mistakes to avoid, and more.   

For full show notes and transcripts, visit https://renegade.com/podcasts/