Aug 10, 2018
Let’s face it – simple is hard, especially in B2B marketing. It’s so easy to get caught up in flashy features, complicated jargon, and complex campaign strategies that we forget what marketing is all about – making buying easier. Faced with this challenge of persuading people, many CMOs are struggling to keep things simple. Margaret Molloy is not one of those CMOs.
As the Global Chief Marketing Officer of Siegel+Gale, Margaret has mastered the art of persuading people with simple, but powerful messaging. She points her success to two key foundations: having permission to fail and the effectiveness of fact-based storytelling. The lessons she has to share are not only coming from her experience at Siegel+Gale, but also from what she learned by exploring her own passion project, the #WearingIrish initiative.
In this episode, Drew and Margaret talk about how to keep things simple in B2B marketing and explain the four main traits of successful CMOs. Margaret describes her experience with her passion project, the #WearingIrish initiative, and how CMOs could be growing and learning from their own side hustle.
Margaret is a bundle of B2B wisdom, click here to listen to her story.
What You’ll Learn
B2B marketing is all about making a buying decision easier for a customer. Even though there are thousands of experts and opinions in the industry, Drew and Margaret both believe in the idea of simple marketing - a Renegade approach to marketing that makes everything approachable and easy to understand.
Simple marketing focuses on encouraging and persuading people to act. But a CMO cannot pursue this path without these 2 foundations: internal company support and a solid fact base. Without these tools to lean on, a CMO is more likely to get distracted and lose sight of the true company goal. Artful, courageous simple marketing follows after these foundations have been laid.
Great CMOs are fundamentally simplifiers. They’re always working towards boiling down ideas into easy-to-digest pieces of information. Margaret explains that throughout her career as a marketer and creator, the best CMOs consistently exhibit these 5 behaviors.
These behaviors allow a CMO to focus on what truly matters in their marketing campaign.
Margaret’s native country is Ireland and even while working as a top CMO she knew she wanted to bring global exposure to Irish creators. That’s why she created the #WearingIrish initiative. She is telling the untold story of Irish fashion design and learning skills that are transferable to her CMO role as well.
Margaret explains that this passion project has given her an opportunity to have an “experimentation lab” that is separate from the risks and responsibilities associated with Siegel+Gale. It also allowed her to develop a higher sense of empathy for other companies and her CMO clients. No matter where your personal interests may lie, the stories shared on this episode of Renegade Thinkers Unite show that they can always be used to benefit your company and your own professional work.