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Welcome to Renegade Thinkers Unite

Sep 21, 2018

As a CMO, sometimes nothing seems worse than your business receiving scrutiny on a review site. But don't review site pages with only stellar, positive reviews also seem suspicious? The reality is that even negative reviews serve an absolutely vital role in how authentic and genuine your business comes across to...


Sep 7, 2018

The notion of a CMO building or rebuilding a marketing team is not an unfamiliar concept, especially on Renegade Thinkers Unite. Thinking back to the insights provided by Paige O’Neill, hiring a new team can be one of the first major tasks a CMO has to tackle in their first 100 days. When faced with this challenge,...


Aug 31, 2018

One of the more refreshing trends in marketing is the grand “mea culpa” in which a brand apologizes for past shortcomings and offers a renewed commitment to quality/integrity. Wells Fargo’s recent “re-established in 2018” campaign is one striking example. Another comes from Domino’s a few years back when...


Aug 24, 2018

Joining a company as the new chief marketing officer can be an intimidating affair. There are new team members to meet, historical strategies to digest, and an overwhelming pressure to make an impact early in your tenure. With the rest of the C-Suite reminding you of the needs to generate demand and to calculate ROI on...


Aug 10, 2018

Let’s face it – simple is hard, especially in B2B marketing. It’s so easy to get caught up in flashy features, complicated jargon, and complex campaign strategies that we forget what marketing is all about – making buying easier. Faced with this challenge of persuading people, many CMOs are struggling to...