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Welcome to Renegade Thinkers Unite

Jul 27, 2018

Brent Adamson has a bone to pick with marketers: the way many of them define their industry is miles off the mark. In fact, Brent may want to abandon the term 'marketing' altogether, because too often the notion of separate marketing and sales departments breeds a lack of coordination. If your marketing and sales teams...


Jul 20, 2018

A customer’s purchase journey is never an easy process to document and collect data on. Thankfully, Brent Adamson is interviewed on this episode of Renegade Thinkers Unite. As Principle Executive Advisor at Gartner (formerly CEB), Brent works to help B2B companies explain to customers why their solution is the best...


Jul 13, 2018

Becoming a great B2B company starts with one thing: creating a better brand narrative. The story you tell about your brand is the driving force behind every action your team takes. A great brand narrative inspires quality product design and links every team member to your common values and goals.

Throughout this episode...


Jul 10, 2018

On part 2 of this episode of Renegade Thinkers Unite recorded live at the PSFK conference, Drew speaks with two guests about how marketers can relate to audiences over 50 and the future marketing trends to be looking for.

David Stewart, CEO/founder of Ageist, explains the disconnect between 50+ audiences and younger...


Jul 6, 2018

Throughout this episode, recorded live at the PSFK conference, Drew speaks with two professionals that explain 3 strategies on how to build a quality brand. Both guests focus on how a brand can help people think about big ideas and create change in their own lives and in their communities.

Jordan Schenck is the Head of...