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Renegade Thinkers Unite

Welcome to Renegade Thinkers Unite!

Jan 30, 2017

As a long-time financial services marketer, you would expect Dan Marks to have the science of marketing down pat. And indeed he does, having built a predictive marketing spend model at First Tennessee Bank (see my book The CMO’s Periodic Table: A Renegade's Guide to Marketing!) and the marketing tech...


Jan 30, 2017

With over 70% share of the premium tequila market, it would be easy for Patrón’s CMO to rationalize a conservative marketing approach. Instead, Lee Applbaum believes that success can only be found by “challenging long-standing norms in luxury and in spirits marketing,” and by “always staying ahead of the...


Jan 29, 2017

Packaged goods companies are well known for their marketing discipline and not the place you’d expect to hear a CMO express the need for “tolerating a lot more chaos and ambiguity in the culture and the way we work in order to get to the good stuff.” But that’s just the starting point with Eric Reynolds,...


Jan 28, 2017

 

Described by Inc as one of the “sharpest minds” in marketing, Renegade Thinkers Unite podcast host Drew Neisser is a recognized authority on cutting-edge techniques and has won innumerable awards for creativity and campaign effectiveness. In Episode 0, Drew tells you what he's learned from interviewing over...