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Renegade Thinkers Unite

Welcome to Renegade Thinkers Unite!

Oct 6, 2017

WNYC’s transformation from a traditional regional broadcaster to a multi-platform media powerhouse offers lessons for just about any marketer, especially those seeking to become world-class content providers. Setting the stage for our extensive conversation, Peter Weingard, CMO of WNYC, explains, “It's like being in...

Sep 8, 2017

Many fuel companies struggle to build loyalty among customers. With so many potential gas options out there, most consumers won’t go out of their way to choose a specific brand. At Shell, it is the job of Dan Little (Head of North American Marketing) to get drivers to go that extra mile. Little and his team launched a...