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Renegade Thinkers Unite: Marketing Tips from CMOs and Expert Marketers

Welcome to Renegade Thinkers Unite!

Feb 23, 2018

It’s always fun to talk with someone who is on the cutting edge of their industry. And when that industry is something as significant to the global economy as banking, it gets even more interesting. On this episode, you’ll hear my conversation with Martin Häring, CMO of a newly formed company Finastra. Finastra...


Feb 16, 2018

The ultimate dream for marketers is universal awareness - the point in time when your brand becomes synonymous with a noun. Having your brand become a verb is an even better case scenario (think, “I’ll Venmo you the money!” or “I’ll Google it.”) This extremely high level of brand awareness can create issues...


Feb 9, 2018

The sheer amount of data any company collects can quickly become overwhelming if it's not managed efficiently. As a CMO you have to have control of the data and understand how it flows throughout your organization. That’s why companies like Looker exist - to help you make sense of the data and use it to your...


Feb 2, 2018

Christine Moorman is the T. Austin Finch, Sr. Professor of Business Administration at The Fuqua School of Business at Duke University. Beginning in 2008 she started interviewing marketing leaders to determine their most important marketing questions and The CMO Survey has been an integral part of illuminating...


Jan 26, 2018

The historically challenging industry of telecommunications is changing thanks in part to Jive Communications and their cloud-based phone services. Drew talks with co-founder and current CMO, Matt Peterson, about how he transitioned from his background in software engineering into the marketing realm.

Not only do they...