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Renegade Thinkers Unite

Welcome to Renegade Thinkers Unite!

Jun 27, 2017

Topline Summary

Customer experience is at the core of marketing success. Nimble founder and CEO Jon Ferrara explains where and how brands should be targeting their messages in Part II of his interview on the Renegade Thinkers Unite podcast. Ferrara grew Nimble out of the idea that brands do best when customers recommend...


Jun 23, 2017

Jon Ferrara grew the social selling platform Nimble from scratch to 100,000 users in just a couple of years without spending a dime on media.  He has also converted 15% of those users to paid subscribers making Nimble a model for bootstrapping entrepreneurs. Having been a CRM pioneer with Goldmine which Jon sold in...


Jun 16, 2017

Is the key to immortality for brands simply about finding the right moment for reinvention? When Ron Chemow’s Hamilton became Lin-Manuel Miranda’s Broadway sensation, Global Head of Corporate Marketing Aniko Delaney recognized the opportunity for BNY Mellon to reach new audiences. Affectionately called the Hamilton...


Jun 9, 2017

 

Keeping a brand fresh means evolving with trends, but Alma Derricks, former VP of Sales & Marketing of the Retail Sales Division at Cirque du Soleil, knows that not every trend is right for every industry. As someone who runs towards moments of inflection, that’s exactly what Derricks walked into when she joined...


Jun 6, 2017

This episode will help you understand the state-of-the-art for CRM (Customer Relationship Management) and how forward-thinking businesses are capitalizing on CRM to improve customer experiences and drive revenue.