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Downloaded over 165,000 times, Renegade Thinkers Unite is the #2 podcast for CMOs and aspiring B2B marketing executives. Every week, we cover a hot topic with a seasoned marketer, ranging from strategy to bots, metrics to marketing automation, branding to demand generation and much much more. Listen in and join our community of renegade thinkers. 

Aug 9, 2019

Lorraine Barber-Miller, CMO of ADP, has a tough mission: make ADP a category of one. That means helping push her legacy brand past its perception of just being a payroll solution. And, though it's a tough goal, ADP's marketing machine has been firing on all cylinders and getting it done.

Lorraine and her team have been hard at work implementing the company's first-ever marketing plan. They've crafted a new brand purpose to help differentiate in a crowded field, made a new character the hero of their story, and have invested in massive outdoor, digital, and print campaigns to bring their reinvigorated brand to the world. Tune in to hear how they told a story that no one else could, and how they made it real.