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Renegade Thinkers Unite: Marketing Tips from CMOs and Expert Marketers

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Feb 8, 2017

Lamenting the fact that the healthcare industry “says the same thing and blends into this mush,” Arra Yerganian is “working to change the conversation” about Sutter Health. To achieve this goal Yerganian is “leaning in when others lean away” and seeks to “embrace the digital experience and create...

Feb 1, 2017

The notion of having a large-scale content studio in-house would be radical for many brands but that’s just the opening scene for David Beebe who “set out to establish [Marriott] as the largest producer of travel lifestyle content.” A veteran of Hollywood, Beebe has turned Marriott into a content powerhouse by...