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Welcome to Renegade Thinkers Unite

Jun 29, 2018

Norwegian Cruise Line is a leader in the travel industry and an expert in product launch marketing. Their CMO and Senior VP, Meg Lee, is Drew’s guest for this episode of Renegade Thinkers Unite. Tune in as Meg and Drew talk marketing over a glass of champagne aboard Norwegian's Bliss ship in NYC.

On this episode, Meg...


Jun 22, 2018

Jon Miller, founder and CEO of Engagio, has found success with an account based marketing strategy for his company. On this episode of Renegade Thinkers Unite, he explains what account-based marketing is and why it can change the way you approach prospective clients.

He also shares practical ways you can authentically...


Jun 15, 2018

Creating the perfect marketing promise is one of the biggest goals for CMOs. But a marketing promise without a product to back it up will not succeed. On this episode of Renegade Thinkers Unite, Drew interviews Jennifer Deutsch, CMO of Park Place Technologies - a company that specializes in third-party data center...


Jun 8, 2018

Renaming a company is no small task. It’s even more challenging when your company is fewer than 10 years old. Marissa Aydlett, Senior Vice President of Marketing for Braze, is Drew’s guest for this episode of Renegade Thinkers Unite. They skillfully unpack the art and science of renaming a company and it’s a...


Jun 1, 2018

 

Salesforce has built a company that makes the customers a top priority, and it's a big part of the brand's success. Focusing on the customers means a marketing strategy centered on having an authentic voice and encouraging interactions that feel personally relevant to the consumer. On this episode of Renegade Thinkers...