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Downloaded over 250,000 times, Renegade Thinkers Unite is the #2 podcast for CMOs and aspiring B2B marketing executives. Every week, we cover a hot topic with a seasoned marketer, ranging from strategy to bots, metrics to marketing automation, branding to demand generation, and much much more. Listen in and join our community of renegade thinkers. 

Apr 24, 2020

We’ve said it before and we’ll say it again: no CMO can succeed without the backing of their CEO. Countless CMO guests on the show have talked about how crucial it is to have that top-down support, and on this special episode, we’re joined not only by the CMO of Wasabi, Michael Welts, but also by his CEO, David Friend. With a strong working relationship that most can only dream of, they talk about how they’ve built their brand and grown their customer base from 1200 to 15,000 in just two years.  

The key thing David was looking for was a “simplifier” CMO, and with Michael, he found just that. Through bold marketing, Michael and his team developed a strong value proposition, “1/5 the price of Amazon and 6x faster” and based their sales strategy around the three Wasabi “peas:” price, performance, and protection. Tune in to this week’s episode to hear how to build a B2B demand gen machine, measure metrics outside of revenue, and have the CEO/CMO relationship that dreams are made of.