Mar 31, 2023
In January 2023, Salesforce announced it was laying off 8,000 staffers, roughly 10% of its workforce. Smelling blood, five sharks of Wall Street—otherwise known as activist investors—started buying shares. It was a big blow for the brand that has been at the center of the tech world for the last 15 years, but one...
Mar 28, 2023
This is a Tuesday Tips episode where you will hear host Drew Neisser, CMOs, and other B2B experts share their hard-earned wisdom and fresh marketing insights in a bitesize format.
Featuring: Peter Finter of CyberGRX, Gabi Zijderveld of Smart Eye, Chip Rogers of WorkSpan, Dean Nicolls of Oosto, and Jennifer Griffin Smith...
Mar 24, 2023
How are B2B marketers adapting their digital experiences in a down economy? We covered the topic with two superstar marketing execs based across the pond from our NYC studio: Tom Bianchi of Acquia and Warren Daniels of Bynder.
Are you creating knock-your-socks-off content? Do you have a clickable demo for your...
Mar 21, 2023
This is a Tuesday Tips episode where you will hear host Drew Neisser, CMOs, and other B2B experts share their hard-earned wisdom and fresh marketing insights in a bitesize format.
Featuring: Ellie Ahmadi, CMO of Sāgo
To see the video versions, follow Drew Neisser on LinkedIn or visit our YouTube channel—The Renegade...
Mar 17, 2023
The CMO role is the most bespoke in the C-Suite, the range of responsibilities and challenges changing from company to company, growth stage to growth stage. In Ellie Ahmadi’s case, the challenge when she joined Schlesinger Group in the end of 2021 was to give the 57-year-old a brand a fresh face, one that matched