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Downloaded over 250,000 times, Renegade Marketers Unite is the #2 podcast for CMOs and aspiring B2B marketing executives. Every week, we cover a hot topic with a seasoned marketer, ranging from strategy to bots, metrics to marketing automation, branding to demand generation, and much much more. Listen in and join our community of renegade thinkers. 

May 27, 2022

Here’s a riddle for you: If marketing grew the business but nobody was around to measure it, did it really happen? No matter what side of this philosophical query you stand on, let’s face it: No one is going to take marketing seriously if they can’t quantify it with data.

Put any two B2B metrics dashboards side by side, and you’ll soon find that there is no one-size-fits-all way to prove marketing’s value—but there is a lot to learn by observing what’s working for others.

In this episode of Renegade Marketers Unite, CMOs Chris Willis of AcrolinxTara Robertson of Teamwork, and Karl Van den Bergh of Gigamon each share how they evolved marketing metrics at their organizations. Tune in to learn all kinds of amazing takes on the world of measurement, including:

  • Why a CMO should be a CPO (Chief Pipeline Officer), too
  • An innovative Sales Velocity formula
  • Tips on how to measure the unmeasurable
  • Why you need to ditch revenue as a leading indicator, and more!

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