Nov 23, 2018
Every January, over 180,000
people converge on Las Vegas to place their bets on the coolest and
potentially coveted gadgets the world has yet to see. The 2019 CES
promises to be “the world's gathering place for all who thrive on
the business of consumer technologies.” It’s a can't-miss
conference for marketers and business professionals from all
industries — even those in the B2B space.
On this episode of Renegade Thinkers Unite, Drew talks with Shelly Palmer, CEO of The Palmer Group, about what attendees can expect and look for at the 2019 conference. You’ll hear about why B2B professionals owe it to themselves and their clients to learn what is up-and-coming, as well as why attendance ROIs are so individualized. Be sure to listen to catch Shelly’s expert insights on new sub-conferences at the 2019 CES and how you can make the most out of this major networking experience.
Get up to speed on the upcoming 2019 CES - listen now.
Shelly explains that CES has been a proving ground for new technologies for the past 50 years. Not only will attendees catch inside glimpses into brand-new technologies already on the market, but they’ll be able to understand what’s coming in 18, 24, and even 36 months. He says it’s a “unique crystal ball into the future,” and allows you and your team to begin building new technological opportunities into your own business plans.
Virtually all aspects of modern businesses are influenced by
technology. Shelly tells Drew that even giant corporations have
individuals on the receiving ends of B2B sales calls, and those
individuals use everyday technologies that are featured at CES.
That’s why even B2B professionals have countless opportunities to
add value to their companies and careers by attending the 2019
Simply reading about CES after the fact won’t give you the full scope. To truly understand the importance of this event, you have to experience it for yourself. No longer just an “electronics show,” Shelly believes that the 2019 CES is truly a “business show.” Drew, Shelly, and hundreds of other industry leaders will be at 2019 CES - will you?
One business and marketing trend you need to be aware of is
“resiliency,” explained by the Consumer Technology Association
(owner and producer of the CES) as the ability to “keep the world
healthy, safe, warm, powered, fed and secure, even in the face of
adversity.” Innovations that will help restore power and cell
service to disaster-riddles areas, for example, will be featured at
this sub-conference event. “The Resilience Conference will deliver
world-class conference programming, insights, and solutions,” says
a recent CTA press release. In order to be informed and responsible
global citizens, marketers can’t afford to miss this event.
B2B and B2C marketers alike will have dozens of opportunities at the 2019 CES to expand their network, brainstorm with like-minded professionals, and plan for the future. For more information on 2019 CES and to register, visit the conference website.