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Downloaded over 250,000 times, Renegade Marketers Unite is the #2 podcast for CMOs and aspiring B2B marketing executives. Every week, we cover a hot topic with a seasoned marketer, ranging from strategy to bots, metrics to marketing automation, branding to demand generation, and much much more. Listen in and join our community of renegade thinkers. 

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  2. 288: Forrester’s Ross Graber on Perfecting the CMO Dashboard

288: Forrester’s Ross Graber on Perfecting the CMO Dashboard

Apr 15, 2022

CMOs and marketing metric fiends–this is the episode for you.

Forrester VP and Principal Analyst Ross Graber joins us on this “Bonus Huddle” episode to enlighten us on which metrics should be on every CMO dashboard–and which should be left off. He shares formulas for calculating important metrics like marketing revenue lift, how to turn seemingly flimsy marketing concepts like “value add” into a solid metric, and how CMOs can set proper expectations for their CEOs.