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Downloaded over 250,000 times, Renegade Marketers Unite is the #2 podcast for CMOs and aspiring B2B marketing executives. Every week, we cover a hot topic with a seasoned marketer, ranging from strategy to bots, metrics to marketing automation, branding to demand generation, and much much more. Listen in and join our community of renegade thinkers. 

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  2. 409: The Principles of Smart Brevity

409: The Principles of Smart Brevity

Aug 9, 2024

“Even if great writing eludes you, brevity needn’t.” 

This powerful principle drives Smart Brevity, the transformative communication method pioneered by the founders of Axios. Join co-author Roy Schwartz, a true brevity mastermind, reveals how to ditch corporate waffle and get to the point.

Discover strategies to distill complex ideas into impactful bites across the organization, like: 

  • Visualizing your audience (literally)
  • The magic formula of "What's New" and "Why It Matters" 
  • Mastering information hierarchy
  • Crafting compelling internal updates
  • Transforming your team into concise communicators

Learn why 200,000+ pros swear by Smart Brevity. Your audience (and inbox) will thank you.  

For full show notes and transcripts, visit https://renegademarketing.com/podcasts/

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