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Downloaded over 250,000 times, Renegade Marketers Unite is the #2 podcast for CMOs and aspiring B2B marketing executives. Every week, we cover a hot topic with a seasoned marketer, ranging from strategy to bots, metrics to marketing automation, branding to demand generation, and much much more. Listen in and join our community of renegade thinkers. 

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  2. 408: The ROI Roadmap: Decoding B2B Marketing Success Metrics

408: The ROI Roadmap: Decoding B2B Marketing Success Metrics

Aug 2, 2024

How are top marketers leveraging data to drive business growth and make smarter decisions? From demand creation to lead conversion, this episode explores the metrics that truly matter in today's B2B landscape. 

Host Drew Neisser welcomes a stellar panel of veteran CMOs to dive deep into the data-driven world of modern marketing: Jamie Gier of Dexcare, Grant Johnson (previously Billtrust), and Julia Goebel of Komodo Health.

Tune in for their expertise on:

  • Pipeline contribution and revenue forecasting

  • Brand health measurement  

  • Aligning marketing with sales through analytics  

  • Proving marketing ROI to the C-suite  

This episode is packed with actionable insights for metrics maestros and analytics novices alike. Don’t miss it!     

For full show notes and transcripts, visit https://renegademarketing.com/podcasts/

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