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Downloaded over 250,000 times, Renegade Marketers Unite is the #2 podcast for CMOs and aspiring B2B marketing executives. Every week, we cover a hot topic with a seasoned marketer, ranging from strategy to bots, metrics to marketing automation, branding to demand generation, and much much more. Listen in and join our community of renegade thinkers. 

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  2. 371: The First 90 Days: Quick Wins, Curveballs, and Strategic Shifts

371: The First 90 Days: Quick Wins, Curveballs, and Strategic Shifts

Nov 17, 2023

The success of a CMO’s first 90 days starts before day one, and its impact extends well past that 3-month mark.

In this episode, we explore how to get that first 90 right with CMOs Jamie Gier of DexCare, Bernd Leger of Cornerstone OnDemand, and Isabelle Papoulias of BackBox, who at the time of this interview were freshly into or just out of their own first 90. 

Tune in as we explore the step-by-step methodology behind a fruitful first 90 days in the CMO role. We’ll cover topics like how to run your listening tour, how often you should communicate with key stakeholders, and how to get some quick wins while ramping up for long-term success. 

For full show notes and transcripts, visit https://renegade.com/podcasts/ 

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