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Downloaded over 250,000 times, Renegade Marketers Unite is the #2 podcast for CMOs and aspiring B2B marketing executives. Every week, we cover a hot topic with a seasoned marketer, ranging from strategy to bots, metrics to marketing automation, branding to demand generation, and much much more. Listen in and join our community of renegade thinkers. 

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  2. 342: Strategic B2B Sales Enablement: The 10,000 Foot View

342: Strategic B2B Sales Enablement: The 10,000 Foot View

Apr 28, 2023

How are elite marketers helping Salespeople (and the prospective customer) make the buying journey fruitful (and not frustrating)?

We take a broad, strategic look at the question in this episode with experts Rebecca Stone, SVP Customer Solutions Marketing & CMO at Cisco Meraki, and Marni Carmichael, VP of Marketing at ImageSource. It’s full of strategic gems that B2B marketers can use to better support and align with their sales teams.

As you’ll learn, synergy between Sales and Marketing is about a synergy between consistency and spontaneity, brand and individual style, art and science. Tune in to get your Sales Enablement plan in tip-top shape for 2023.

For full show notes and transcripts, visit https://renegade.com/podcasts/

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