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Downloaded over 250,000 times, Renegade Marketers Unite is the #2 podcast for CMOs and aspiring B2B marketing executives. Every week, we cover a hot topic with a seasoned marketer, ranging from strategy to bots, metrics to marketing automation, branding to demand generation, and much much more. Listen in and join our community of renegade thinkers. 

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  2. 299: How to Play the B2B Thought Leadership Long Game

299: How to Play the B2B Thought Leadership Long Game

Jun 30, 2022

Peter Winick, founder and CEO of Thought Leadership Leverage, has deep expertise in helping those with deep expertise, with two decades of experience building thought leadership platforms that actually drive revenue and differentiation.

He stopped by a CMO Huddles Bonus Huddle to discuss thoughtful thought leadership for B2B CMOs—and now you can listen to the conversation on Renegade Marketers Unite. Tune in to learn how to get buy-in for thought leadership programs, what works and what doesn’t, and how CMOs can approach building their own thought leadership brand.