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Downloaded over 250,000 times, Renegade Marketers Unite is the #2 podcast for CMOs and aspiring B2B marketing executives. Every week, we cover a hot topic with a seasoned marketer, ranging from strategy to bots, metrics to marketing automation, branding to demand generation, and much much more. Listen in and join our community of renegade thinkers. 

Mar 11, 2022

If you've ever wondered how much a CMO can do in a year to change the trajectory of a company, this is the episode for you. Enter Kady Srinivasan, who has kicked things up a notch at Klaviyo, a marketing automation platform dedicated to helping its customers discover a new, more effective way to grow their business. 

Grow their business how, exactly? By flipping the funnel on its head, focusing on the bottom first, which has resulted in something like 65x higher ROI for Klaviyo customers. In this episode, Kady shares how the brand developed this new positioning, using it as a centerpiece to unite employees, customers, and prospects alike. Tune in to learn how they made their refreshed brand come to life in a myriad of ways, as well as how Klaviyo measures marketing, and more.

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