Jan 7, 2022
75F is not here to market via Fear, Uncertainty, and Doubt (FUD). That’s why the smart building automation brand has banished the words "climate change crisis," and "global warming." Not because they are not dedicated to making the world a better, more sustainable place, no—that’s integral to 75F’s mission.
In this exciting episode, 75F’s VP of Global Marketing David Koerner joins the show to share how 75F is marketing sustainability in a whole new way while going up against some heavy, well-known competition in their space. Having helped close the largest Series-A funding round in Minnesota history, David is a master marketer. Tune in to hear all about how the B2B brand has rolled out a truly renegade marketing strategy—cutting through the clutter to do what they do best in a big way.
For full show notes and transcripts, visit https://renegade.com/podcasts/
To learn more about CMO Huddles, visit https://cmohuddles.com/