Preview Mode Links will not work in preview mode

Downloaded over 250,000 times, Renegade Marketers Unite is the #2 podcast for CMOs and aspiring B2B marketing executives. Every week, we cover a hot topic with a seasoned marketer, ranging from strategy to bots, metrics to marketing automation, branding to demand generation, and much much more. Listen in and join our community of renegade thinkers. 

Jun 11, 2021

In recent years, a significant percentage of consumers—from 72-76%, based on various studies—would rather bank with a local institution than a megabank. So why don’t they? According to CMO Keith Brannan, it’s because local banks marketing budgets don’t stand a chance against the punching power of their larger counterparts.

That’s where Kasasa comes in, helping community banks and credit unions earn their rightful share of the market through a co-branded solution. Tune in to this fascinating episode to hear how the FinTech and marketing services brand makes buying easy for its resource-constrained customers, proof for why brands need to keep marketing in a downturn, how to use data to cross-sell and upsell a limited customer pool, and more.

For full show notes and transcripts, visit