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Downloaded over 250,000 times, Renegade Marketers Unite is the #2 podcast for CMOs and aspiring B2B marketing executives. Every week, we cover a hot topic with a seasoned marketer, ranging from strategy to bots, metrics to marketing automation, branding to demand generation, and much much more. Listen in and join our community of renegade thinkers. 

Apr 23, 2021

How is a CMO to roll out a new brand, purpose, and business strategy all at the same time? As Accenture’s CMO Amy Fuller says, “Instead of focusing on speed to the answer, focus on inclusion of the process.”

This episode with Amy dots all the i's and crosses all the t's as she walks us through why Accenture decided to rebrand, how they developed their purpose, and how they’ve brought it to life and redefined their business strategy. With a wealth of insights into the true value of a dedicated brand development strategy, this is a lesson in one CMO’s dedication to develop an everlasting purpose for ever-changing business needs—don’t miss it!

For full show notes and transcripts, visit