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Downloaded over 250,000 times, Renegade Thinkers Unite is the #2 podcast for CMOs and aspiring B2B marketing executives. Every week, we cover a hot topic with a seasoned marketer, ranging from strategy to bots, metrics to marketing automation, branding to demand generation, and much much more. Listen in and join our community of renegade thinkers. 

Nov 20, 2020

This September, Litmus released the results of its latest state of email survey: 77% of marketers say email is one of their most effective channels, and 78% suggest that it’s been vital to their overall success. This should come as no surprise, especially given that Litmus surveys have also found email has a staggeringly high return on investment: $42 ROI for every $1 spent.

The survey came out with the launch of Litmus’ first-ever Litmus Live Everywhere, a free, virtual event to replace their in-person one (which typically costs ~$1500, by the way), as well as a new product and certification program. Needless to say, Litmus has been busy.

In this episode, CMO Melissa Sargeant joins Drew to discuss all things email marketing, like how Litmus markets to marketers, common mistakes, and why batch and blast is dead. This episode is jam-packed with insights from the CMO of one of the leading email marketing tools of today. Don’t miss it!