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Downloaded over 250,000 times, Renegade Marketers Unite is the #2 podcast for CMOs and aspiring B2B marketing executives. Every week, we cover a hot topic with a seasoned marketer, ranging from strategy to bots, metrics to marketing automation, branding to demand generation, and much much more. Listen in and join our community of renegade thinkers. 

Aug 28, 2020

At the beginning of 2020, Pluralsight decided it was going to give away all of its online tech courses for an entire month. The education company knew that this might negatively affect revenue, but that was a risk worth taking. After all, unemployment numbers were soaring and non-essential workers had to stay at home—this was an ideal time to learn some new skills and level up. 

Pluralsight’s offering came to be known as #FreeApril, and so far it’s yielded remarkable results. 1.1 million users took advantage of the offer in markets around the world, and it didn’t cannibalize sales either. In fact, it’s helped close deals in unexpected ways and helped Pluralsight fulfill its altruistic mission: To democratize tech skills across the globe. In this episode, CMO Heather Zynczak shares how they did it, how they plan to nurture these new seeds, and why abundant generosity is the way to go. Check it out!