Sep 25, 2026
Urgency makes shortcuts awfully tempting. Find the problem, make the plan, get moving. But a little more work before the sprint can save a whole lot of fixing later. People, relationships, and processes all have to be ready to carry the speed. Get that setup right, and you can hit the gas with a much better chance of...
Sep 18, 2026
Company-wide AI adoption needs a flock leader. Marketing may already have the job.
Marketing has a few advantages here. It hears customer friction early, touches nearly every corner of the business, and has gotten pretty good at doing more with less. That makes it a natural proving ground for new ways of...
Sep 11, 2026
Some of the most expensive friction in B2B marketing starts with one question. Can I trust this?
The buying process already comes with enough hesitation. Add a message that burns extra brain calories, a brand promise that shifts depending on where you meet it, or outreach that feels suspiciously automated, and the...
Sep 4, 2026
How do you know whether the brave move is to go for it or plant your feet?
CMOs are making that call with short runways, incomplete information, and teams being asked to adapt fast. Comfort can delay the hard decision. Pressure can push leaders toward false certainty or speed for speed’s sake. Brave leadership is...
Sep 2, 2026
Before you ask for another leadership tip, check the glasses you’re already wearing.
Ty Hammond doesn’t do tips anymore, which slightly complicates Drew’s plan to grab a few quick leadership nuggets. Good thing. When leaders already know the move they need to make and still keep avoiding it, the blocker is...