AI experimentation created momentum. But for CMOs, it’s time to move out of the sandbox and into repeatable systems. 

In this Drew-on-Drew episode, the conversation shifts from AI experimentation to operational discipline. Drawing on recent conversations inside CMO Huddles and insights from the Imaginarium Summit,...

If your ICP (Ideal Customer Profile) is still built on broad categories, instinct, and a little wishful thinking, it may be more aspirational than operational. 

An ICP like that leaves too much room for interpretation. Marketing, sales, and ops start working from different definitions of the right account, and the...

The AI conversation gets tactical fast. Tools. Prompts. Speed. Output. Helpful, yes. But that barely scratches the surface. 

Geoff Woods is looking past the tool and straight at the leader holding it. In the right hands, AI becomes a force multiplier for strategic thinking, stronger decision-making, and a completely...

We’ve spent a long time glorifying the “hero leader.” The sharpest thinker. The one with all the answers. The person everyone turns to when it’s time to make the call. 

But constant change is pushing a different kind of leader to the forefront. The system designer. A leader who puts more energy into...

Marketing teams don’t need more AI tools. They need better habits around the ones they already have. 

Experimentation got marketing teams started, but it won’t take them very far on its own. The payoff starts when teams stop treating AI like a side experiment and start using it in ways they can repeat and...