Apr 24, 2026
If your brand sounds like everyone else’s, you’re not competing. You’re interchangeable.
Claims like “customer-centric,” “trusted partner,” and “AI-powered” don’t do much when buyers hear them everywhere. True differentiation is bold, precise, and hard to confuse with the rest of the category.
Apr 17, 2026
Most marketers believe great work leads to great business.
David C. Baker would disagree.
In this episode, Drew Neisser sits down with The Business of Expertise author to unpack what really separates thriving expert firms from struggling ones. From positioning and pricing power to the myths of growth...
Apr 10, 2026
Do humor and serious leadership belong in the same room?
Most leaders default to staying “professional” and miss one of the simplest ways to build connection and improve communication.
In this episode of Renegade Marketers Unite, Drew Neisser talks with Jan McInnis about how leaders can use humor...
Apr 3, 2026
A tough CMO job search can mess with your confidence fast.
The search runs longer than expected. A role looks right on paper, then gets murkier as the conversations unfold. The company says it wants growth, but the real issue may be churn, product, or a CEO still figuring out what kind of marketing leader the...