Most marketers worry about whether buyers trust their brand. Brent Adamson, author of The Framemaking Sale, argues that the actual issue sits somewhere else: Buyers do not trust themselves.

In this episode, Drew sits down with Brent to challenge three big assumptions: That more supplier trust is the answer, that...

If AI is only helping you write copy, you are leaving real leverage on the table. 

Every marketing team is buried in invisible busywork; a trail of repetitive, manual steps hiding inside every task. So what happens when you take one of those messy workflows, map every step, and rebuild it? 

In this episode,

Growth targets keep climbing while cost lines tighten, and planning season starts to feel very personal for CMOs. AI threads through every conversation, zero-based thinking pulls against last year’s baseline, and the goalposts never seem to hold still. 

So the job becomes building a budget you can walk into the...

Nine years in. 500 episodes later. Hundreds of CMOs on the mic. A deep well of marketing wisdom for anyone brave enough to draw from it.

This milestone episode is a celebration of the bold B2B ideas, experiments, and hard-earned lessons that have filled the show from day one. Thank-you to every marketer who...

Events sit at the crossroads of joy and heartburn for B2B marketers. The magic of getting customers together in real life is real, and so is the pain when sales skips the pre-work and ROI gets fuzzy. With every dollar under scrutiny, CMOs are treating events as strategic bets that have to earn their spot on...