May 15, 2026
The AI conversation gets tactical fast. Tools. Prompts. Speed. Output. Helpful, yes. But that barely scratches the surface.
Geoff Woods is looking past the tool and straight at the leader holding it. In the right hands, AI becomes a force multiplier for strategic thinking, stronger decision-making, and a completely...
May 8, 2026
We’ve spent a long time glorifying the “hero leader.” The sharpest thinker. The one with all the answers. The person everyone turns to when it’s time to make the call.
But constant change is pushing a different kind of leader to the forefront. The system designer. A leader who puts more energy into...
May 1, 2026
Marketing teams don’t need more AI tools. They need better habits around the ones they already have.
Experimentation got marketing teams started, but it won’t take them very far on its own. The payoff starts when teams stop treating AI like a side experiment and start using it in ways they can repeat and...
Apr 24, 2026
If your brand sounds like everyone else’s, you’re not competing. You’re interchangeable.
Claims like “customer-centric,” “trusted partner,” and “AI-powered” don’t do much when buyers hear them everywhere. True differentiation is bold, precise, and hard to confuse with the rest of the category.
Apr 17, 2026
Most marketers believe great work leads to great business.
David C. Baker would disagree.
In this episode, Drew Neisser sits down with The Business of Expertise author to unpack what really separates thriving expert firms from struggling ones. From positioning and pricing power to the myths of growth...