Jun 27, 2025
Let's face it, most marketing metrics don't travel well to the CFO's office.
Pricing power is different. It's measurable, margin-backed, and proof that your brand is strong enough to charge more without losing volume.
To help make sense of it all, Drew brings in Chris Burggraeve, Founder of Vicomte and author of...
Jun 24, 2025
🎙️ In this Drew-on-Drew episode, Drew puts penguin hat-Drew in the hot seat as they riff on how B2B CMOs are getting smart and a little scrappy with Generative AI, finding what works and sparking fresh energy across their teams.
It’s a fast-paced convo sparked by real stories from marketing leaders in the...
Jun 20, 2025
Be honest, when you think “CMO,” do you picture campaigns, brand work, or the de facto unifier of a siloed C-suite?
In this episode, guest host Narine Galstian (SADA) leads a conversation with Katie McAdams (Basis Technologies) and Julia Goebel (Komodo Health) on how the CMOs role has grown into a key driver of...
Jun 13, 2025
Nothing scrambles a CMOs brain faster than parsing pipeline math with sales.
Alignment starts with one number, owned together, and a shared path from first touch to closed won. Miss that, and both sides will be pulling their hair out debating what happened to the pipeline.
Jun 10, 2025
The career mistake that haunts CMOs most? Waiting until they're out of a job to build their personal brand.
In this Huddles Quick Take, reputation management expert Marc Reichel from Qnary reveals the three critical mistakes B2B executives make when building their online presence. Plus, he shares practical...