May 30, 2025
B2B CMOs know positioning matters—but too often, it vanishes when sales starts talking.
In this episode, positioning guru April Dunford pulls back the curtain on the disconnect between marketing and sales and shares exactly how to build a sales pitch that wins.
Drawing from her book Sales Pitch and decades of...
May 27, 2025
Is your GenAI stack bloated, scattered, or underused? You're not alone.
In this Huddles Quick Take, GenAI advisor Nicole Leffer delivers a fast-paced, practical deep dive into what marketers are still getting wrong with GenAI—and how to fix it. You’ll also learn why Deep Research may be the most powerful feature...
May 23, 2025
Everyone wants to be in a category of one.
But until analysts acknowledge it, customers search for it, and competitors show up, it’s not quite a category—more a call you made before the market did. Creating one means walking a line between leading the story and waiting for the market to catch up.
In...
May 16, 2025
Marketing org charts may look innocent, but they’re loaded with meaning. Split your team into “revenue” and “corporate” and you’re sending a message, whether you mean to or not. Structure reveals philosophy. And in B2B, that philosophy had better be built for trust, speed, and results.
In this episode,...
May 9, 2025
You can spend six figures on an event and still walk away with nothing but badge scans and a fuzzy sense of brand presence. But when you treat it as a full-funnel campaign, that’s when the impact starts early and lasts well beyond the event itself.
In this episode, Drew Neisser is joined by Ellina Shinnick (