Dec 26, 2025
AI is now part of the job, whether your team feels ready or not. Some folks jump in with prompts and pilots; others stay on the sidelines while the pace keeps picking up. How do you turn that mix into a team that understands AI, uses it well, and gets stronger with every experiment?
Drew talks with Jakki Geiger (
Dec 19, 2025
GenAI now sits inside content workflows, SDR outreach, and competitive intelligence. Marketing teams are seeing real wins and real growing pains, and the open question is where to focus next.
To answer that, Drew brings together Kelly Hopping, John McKinney (Cornerstone Licensing), and Brian Hankin (
Dec 16, 2025
When it comes to marketing, everyone has opinions—but few have proof. That’s where Professor Byron Sharp steps in.
In this episode, Drew sits down with the globally renowned marketing scientist and author of How Brands Grow to unpack what B2B marketers are getting wrong, what they should measure instead, and why...
Dec 12, 2025
Recruiting great marketers is tough work. Sustaining performance, growth, and energy over time demands deliberate choices. Those choices shape the culture, the pace, and the results your team can sustain through whatever comes next.
To see how this plays out across very different orgs, Drew talks with Dan Lowden (
Dec 5, 2025
Plenty of CMOs reach a point where the fractional model starts to look… intriguing. A little more freedom, a little less 24/7 pressure, and a whole lot of variety.
In this episode, Drew brings together three former full-time CMOs who now serve as full-time fractionals: Alan Gonsenhauser (Demand Revenue), Katrina...