Nov 29, 2024
Attribution is one of the toughest challenges for modern marketers—how do you measure what truly drives revenue in a complex, multi-touch journey? In this episode, Drew Neisser sits down with Taran Nandha, Founder and CEO of Growth Natives and DiGGrowth, to unpack the intricacies of marketing attribution...
Nov 22, 2024
What does it take to turn marketing into a true driver of business success? In this episode, Drew dives deep into this question with three expert CMOs—Shirley Macbeth of Forrester, Dan Lowden of Blackbird.ai, and Ali McCarthy of Amplify Your Voice Studio—who reveal how they keep marketing aligned with business...
Nov 15, 2024
What does it take to create B2B research that journalists can’t resist?
In this episode, Drew Neisser sits down with research experts Becky Lawlor of Redpoint Content and Curtis Sparrer of Bospar PR to reveal the secrets of crafting and pitching impactful studies that capture media attention.
In this episode:
Nov 8, 2024
For CMOs, strategy is as much about what not to do as it is about what to focus on.
In this episode, we explore the transformative power of focus with three marketing leaders who have mastered the art of saying "no" to the nonessential.
Highlights include:
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JD Dillon shares how Tigo Energy’s "Green...
Nov 1, 2024
Most businesses profess to love their customers. However, only a few have figured out how to transform brand love into advocacy on a consistent and scalable basis. Enter this episode's guests:
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Tejal Parekh, previously of Upside
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Suzanne Reed of LBMC
In this insightful...