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Downloaded over 250,000 times, Renegade Marketers Unite is the #2 podcast for CMOs and aspiring B2B marketing executives. Every week, we cover a hot topic with a seasoned marketer, ranging from strategy to bots, metrics to marketing automation, branding to demand generation, and much much more. Listen in and join our community of renegade thinkers. 

Jul 24, 2020

While California went into shelter-in-place in early March, Talend CMO Lauren Vaccarello read an article about a popular bubble tea franchise laying off 400 workers in less than two weeks. With a self-prescribed “healthy sense of paranoia and a very strong desire to grow the business,” Lauren jumped into action. She knew that, if the company wanted to survive the long road ahead, they needed to ditch everything they were working on and start fresh, and they needed to do it fast.

Talend’s new 2020 playbook reflects the power of agility in the face of a crisis. They repositioned their messaging in just ten days with full C-level support, then planned not just one, but three user conferences in under two months. Tune into this tell-all episode to learn why doing things the “wrong” way is sometimes the right one, as well as how fearless leadership and empathy are key to both short- and long-term success.