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Downloaded over 250,000 times, Renegade Marketers Unite is the #2 podcast for CMOs and aspiring B2B marketing executives. Every week, we cover a hot topic with a seasoned marketer, ranging from strategy to bots, metrics to marketing automation, branding to demand generation, and much much more. Listen in and join our community of renegade thinkers. 

May 15, 2020

What does leading through a crisis look like? Drew covered the subject in-depth in a recent episode, but if you want a real-life example of leadership in action, look no further than Holly Rollo, the CMO and SVP Transformation at  RSA Security (and avid sailing enthusiast). In the past few months, Holly has taken the helm, steering her team through the COVID storm from her #WFH office in South Lake Tahoe, California.

Tune in to this week’s episode to hear how Holly has shifted priorities and helped transform the cybersecurity organization for the better: anticipating new security threats, building community through authenticity, and aligning sales teams with digital marketing efforts.