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Downloaded over 250,000 times, Renegade Thinkers Unite is the #2 podcast for CMOs and aspiring B2B marketing executives. Every week, we cover a hot topic with a seasoned marketer, ranging from strategy to bots, metrics to marketing automation, branding to demand generation, and much much more. Listen in and join our community of renegade thinkers. 

Jan 17, 2020

In 2017, Jeff Perkins was champing at the bit to get started as CMO of ParkMobile, a parking assistance app based out of Atlanta. He saw the 7.5 million users, the hundreds of thousands of new users each month, and the awesome product driving everything. However, when he got going, he began to notice his enthusiasm wasn’t exactly the norm. Jeff joined the team following some significant board changes, executive changes, and turnover. As a result, the company moral was experiencing a sort of slump, despite the app's early success, and the leadership decided to step up.

Jeff was quick to spot that this relative malaise could be remedied with a clearer articulation of the company’s vision in a clear set of core values. Following that, an emphasis on employee engagement would help that mission—and a new positive spirit—spread through the company. Listen in to this episode to hear more about how ParkMobile built a thriving culture around core values and an engaged internal team, and how that culture has helped the company grow to 17.5 million users.