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Downloaded over 250,000 times, Renegade Marketers Unite is the #2 podcast for CMOs and aspiring B2B marketing executives. Every week, we cover a hot topic with a seasoned marketer, ranging from strategy to bots, metrics to marketing automation, branding to demand generation, and much much more. Listen in and join our community of renegade thinkers. 

Sep 13, 2019

At Drugstore Publicis, a luxury shop on Champs-Élysées, you’ll find more than a typical pharmacy. You’ll find Joel Robuchon’s L’Atelier Etoile restaurant, a bookstore, a cinema, imported olive oils, cigars, and wines. Plus, they are also actually a drugstore in case you need a prescription filled.

This summer, you may have also found host Drew Neisser chatting with Corneliu Vilsan, Director of Marketing Operations EMEA & LATAM for Pernod Ricard. Running the marketing of an international beverage titan, with a portfolio ranging from Jameson Whiskey, to Malibu Rum, to Absolute Vodka and far beyond, is certainly a tall order. On this episode, listen in as Corneliu shares how he does it, and the wide range of tools he uses, from influencer marketing, to cultural analysis, new approaches to data analysis and social listening, and more.